Leading PR Agency in Singapore

Leading PR Agency in Singapore Dedicated to Crafting Powerful Brand Stories

Big results, boutique touch. We turn buzz into headlines, conversations
into connections, and your brand into the one everyone’s talking about.

Preferred by Top Lifestyle Brands

Who We Are

PR that works. We know the right people, create the right stories, and get your brand
seen, heard, and talked about – where it matters most.

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We Are Insiders

Deep industry knowledge means
we know how to get your brand
in the right places.

We Are Storytellers

Every brand has a story. As a creative PR agency, we find that unique narrative and craft compelling stories that connect with your audience and the media.

We Are Connectors

Our relationships with media, influencers, and tastemakers give your brand the visibility it deserves.

Our PR Services

We offer a suite of specialised public relations services designed to build your brand’s authority
and achieve tangible results.

We Are Insiders

We connect aspirational brands with their target audience through strategic media placements and buzz-worthy campaigns.

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Beauty PR

From product launches to securing features with top beauty editors, we generate authentic excitement that gets the industry talking.

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Food & Beverage PR

We help F&B brands tell their delicious stories, securing rave reviews and driving hungry customers to your door.

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Social Media PR

Building authentic online communities and leveraging influencer marketing to amplify your brand’s digital presence and engagement.

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Public Relation Agency

Offering comprehensive PR strategies that build brand reputation, manage corporate communications, and drive long-term business goals.

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Press Release Agency

Crafting and distributing compelling press releases that capture media attention and secure valuable news coverage in key publications.

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An Award-Winning PR Firm
in Singapore

Smitten PR was recently awarded the
Best PR Campaign (Regional) for Beauty and Wellness at the Marketing Interactive PR Awards 2024.

We don’t just manage your reputation —
We help your brand earn trust

With thoughtful strategy and trusted media connections, we help you build credibility and lasting relationships.

Email Us for Collaboration

PR Case Studies: Driving Impact in Singapore

We deliver strategic public relations for some of the world’s most recognized brands. See how our work creates measurable impact.

Sigi Skin

La Prairie

Eu Yan Sang

Eclat by Oui

Clarins

Marriott Bonvoy

Aveda

Estheclinic Singapore

Uriage

Kilian Paris

Chantecaille

Lenskart

Leica Camera

Modules

Pixi Beauty

A Tapir’s Tale

Smitten Stories: What Our Clients Say

"We have nothing but praises for Smitten! Marianne is definitely the go-to beauty expert in Singapore and we're incredibly thankful to be working with her and the team since our brand launch in 2017. Smitten consistently delivers and is approachable, resourceful, and delightful, which really makes all the difference!"

Zilling Toh

Actress, former NMP and co-founder of Pasar Glamour

"Marianne and her team at Smitten are a delight to work with; she knows her client products inside and out and truly believes in them, and this shines through in her pitches and personal interactions. Given her experience as a beauty industry insider, I have complete trust in her savvy opinions!"

Kate McFarlane

Senior Editor at Sassymama

"We have been working with Smitten from the start and Marianne and her team are an absolute joy to work with. As an experienced journalist understand what the media needs, which is fantastic! Smitten PR has truly become an indispensable part of my team."

Xenia Wong

Founder of Sigi Skin

"Marianne Wee runs a great team! Our annual fundraising event, Pasar Glamour, has been supported by Smitten PR for several years now. Working with them, alongside our own social media outreach efforts, we always get great coverage in the mainstream press and digital media platforms. They have impressive media relationships and we know we can always rely on them for our PR needs. Thanks, Marianne!"

Janice Koh

Actress, former NMP and co-founder of Pasar Glamour

FAQ

Your questions about partnering with our Singapore PR firm, answered.

What else does your PR Agency Do?

We do much more than just send out press releases. As a full-service PR agency in Singapore, we help you connect with your audience in every way possible. This includes KOL Outreach to spark genuine social conversations, Events & Product Seeding to create memorable experiences, and strategic Media Relations. Basically, we handle the heavy lifting to make sure your brand is the one everyone is talking about.

What’s the difference between PR and advertising?

The main difference lies in how trust is built. While advertising involves paying for space to talk about yourself, PR focuses on earned credibility. Our goal is to secure genuine endorsements from journalists and influencers. This organic coverage builds a level of trust and authority for your brand that paid advertising simply cannot buy.

Does your agency work with both startups and established brands in Singapore?

Yes. Our philosophy is delivering “big results with a boutique touch,” making us the ideal PR agency in Singapore for businesses of all sizes. Our portfolio includes established global leaders like Marriott Bonvoy, Clarins, and Wella, as well as homegrown startups and indie brands like Glowfully and RE:ERTH.

What industry does your PR agency specialise in?

We specialise in several key sectors, including Lifestyle PR, Beauty PR, and Food and Beverage (F&B) PR. Beyond traditional industry verticals, we also offer specialised Social Media PR services to ensure your brand resonates online.  Other than that, we serve as a Public Relation Agency for brand building and an agile Press Release Agency for tactical announcements, ensuring you get the right support at the right time.

Ready to Get Your Story in the Headlines?

Let us help your brand get noticed by the media. Contact us today to start building visibility, credibility, and trust with expert press release services.