What Is Beauty PR?
Beauty Public Relations centers on storytelling, increasing visibility, and building brand trust. At Smitten PR, we create engaging narratives that resonate with media editors, influencers, and your target beauty audience.
Rather than relying solely on traditional press releases, we focus on establishing a deep emotional connection between your brand and its audience. We achieve this through earned media opportunities, expert positioning, and carefully curated strategic partnerships within leading beauty publications and platforms.
Why Your Beauty Brands Needs a Specialist PR Agency?
The beauty landscape is unique. It’s industry build on trust, authenticity and aspiration. A dedicated beauty PR firm understands this ecosystem that help your brand to :
Build Brand Credibility : Secure placements and reviews in trusted media outlets and from top beauty influencers to build customer trust.
Navigate the Digital Work : Master social media platforms like Instagram and Tiktok with engaging content.
Drive Authentic Engagement : Connect with your target audience through meaningful storytelling and genuine influencer partnership that foster a loyal community.
Launch with Impact : Create buzz and excitement for new product launch with strategic events, previews and targeted outreach.
We don’t just market your beauty brand—
We craft stories that make it unforgettable
With compelling narratives and strategic storytelling, we help your brand shine in the spotlight.
Email Us for CollaborationOur Beauty PR Services – Creating Your Brand Success Story
At Smitten PR, we deliver a finely tuned range of services crafted specifically for the beauty and wellness world, ensuring your brand stands apart and captures attention.
Targeted Media Outreach & Storytelling
We tap into our well-established connections with top-tier editors and journalists from renowned outlets. Our goal is to secure striking features, editorial highlights, and prime product placements that elevate your brand’s presence.
Authentic Influencer & KOL Collaborations
We carefully seek out and nurture genuine relationships with influential beauty voices including trendsetting skinfluencers, skincare expert and many more that align perfectly with your audience.
Dynamic Product Launch Experiences
From initial concept to flawless execution, our team designs immersive launch campaigns for skincare, makeup, fragrance, and haircare collections. Whether intimate press previews or large-scale celebrations, we craft memorable moments that spark buzz and lasting conversations.
Distinctive Brand Positioning & Story Development
We partner with you to uncover and amplify your brand’s unique identity, core values, and messaging pillars, ensuring you resonate meaningfully and stand out confidently.
Why Choose Our Beauty PR Agency in Singapore?
At Smitten PR, we don’t just promote beauty brands—we bring your vision to life with PR strategies that deliver results and capture your brand’s true essence.
We Are Beauty Industry Insiders
With years of experience with beauty editors, influencers, and top brands, we craft stories that captivate media and audiences alike.
A Bespoke, Brand-Centric Approach
Your brand’s personality guides our work. We partner with you to create campaigns that amplify your strengths and showcase what makes you unique in the beauty industry.
The Right Voices. The Right Buzz
From top beauty journalists to trend-setting influencers, we connect you with the right voices to amplify your message and generate authentic buzz for your brand.
Award-Winning PR That Creates Impact
Our result speak for themselves. Smitten Pr was recently awarded Best PR Campaign (Regional) – Beauty and Wellness at the Marketing Interactive PR Awards 2024
Case Studies
Smitten Stories: What Our Clients Say
We have been working with Smitten from the start and Marianne and her team are an absolute joy to work with. As an experienced journalist understand what the media needs, which is fantastic! Smitten PR has truly become an indispensable part of my team.
Xenia Wong
Founder of Sigi Skin
Marianne is a rare gem. Her former beauty editor background enables her to always make on-point editorial pitches –she understands what the media needs which is a a huge plus for her clients. Together with her capable team, they make things happen every single time. A true PR enabler, Smitten can always be counted upon to deliver. Always a joy working with them.
Serene Seow
Senior Editor at CNA Lifestyle
A good PR professional can make an enormous difference to both individuals and businesses. Marianne is not only highly qualified but very experienced, modern, and skillful in her delivery of PR solutions that met our brief and delivered results. She is a master of her profession, not to mention a fun and delightful person to work with.Her team has
been great in providing us support, insight and also they are quick in their responses! 5 stars
Charlene Ng
Founder of A Tapir’s Tale
We have nothing but praises for Smitten! Marianne is definitely the goto beauty expert in Singapore and we’re incredibly thankful to be working with her and the team since our brand launch in 2017. Smitten consistently delivers and is approachable, resourceful, and delightful, which really makes all the difference!
Ziling Toh
COO of RE:ERTH
Marianne and her team at Smitten are a delight to work with; she knows her client products inside and out and truly believes in them, and this shines through in her pitches and personal interactions. Given her experience as a beauty industry insider, I have complete trust in her savvy opinions!
Kate McFarlane
Senior Editor at Sassymama
Marianne is totally dedicated to her mission. She is always helpful and resourceful on how to effectively launch our campaigns. Marianne got us featured in many media publications, both print and digital, and even radio spots and an interview and photoshoot for a top Singapore lifestyle magazine. Thanks for your help and enthusiasm!
Manon Allano
Managing Director of Estheclinic
Marianne Wee runs a great team! Our annual fundraising event, Pasar Glamour, has been supported by Smitten PR for several years now. Working with them, alongside our own social media outreach efforts, we always get great coverage in the mainstream press and digital media platforms. They have impressive media relationships and we know we can always rely on them for our PR needs. Thanks, Marianne!
Janice Koh
Actress, former NMP and co-founder of Pasar Glamour
Ready to Elevate Your Brand? Let’s Talk
Big ideas start with a conversation. Drop us a message, and let’s create something extraordinary for your brand.