About Food and Beverage PR Agency
In Singapore’s competitive culinary scene, a great flavour is just the start. To stand out, you need a narrative that delights the palate and touches the heart. Smitten PR is a leading food and beverage agency that transforms restaurants, cafes, and F&B brands from hidden gems into celebrated destinations.
Our specialized F&B marketing and PR strategies harness the power of storytelling, food critic credibility, and timely menu launches. We don’t just secure coverage—we build lasting legacies.
Why Your F&B Business Needs a PR Agency
The food and beverage industry craves fresh, authentic stories. Success requires more than a great menu—it demands a carefully crafted presence. A dedicated F&B PR firm helps you:
Generate Buzz and Fill Seats – Drive consistant interest through strategic media placements and features on top platforms like Seth Lui and The Straits Times Food.
Build a Loyal Community – Connect with the foodie community through authentic food influencer marketing and engaging social media content that sparks conversation.
Lunch with Impact – through targeted mida event and memorable opening parties.
Elevate Your Brand Prestige – Build your brand’s reputation by profiling the passion of your chefs and the philosophy behind your concept to attract discerning diners and accolades.
We don’t just market your F&B —
We tell stories that make your restaurant a destination
With a compelling narrative, discerning diners take notice. We shape stories that make your brand the talk of the town.
Email Us for CollaborationOur Culinary PR Services – Your Recipe For Success
Smitten PR provides a full menu of bespoke services designed to help your F&B brand thrive. We combine industry insight with creative flair to serve up campaigns that deliver exceptional results.
Media Relations & Food Critic Outreach
Leveraging strong ties with Singapore’s top food writers and media, we craft compelling pitches to secure reviews, chef features, and spotlight stories that elevate your brand.
Food Influencer & KOL Engagement
We connect you with trusted food bloggers and tastemakers to create authentic partnerships that generate mouth-watering content and genuine endorsements.
Brand Storytelling & Chef Profiling
We uncover and shape your unique brand story and spotlight your culinary leaders, crafting narratives that resonate with media and diners alike.
Strategic Partnerships & Collaborations
By aligning with complementary brands, festivals, and platforms like Chope and Burpple, we expand your brand’s reach and visibility.
Food and Beverage PR Agency In Singapore
At Smitten PR, we don’t just represent F&B brands; we champion them. We immerse ourselves in your culinary vision to cook up strategies that are not only effective but also authentic to your unique flavour and story.
We Are Culinary Insiders
We leverage our media experience and strong connections with food critics, editors, and bloggers to craft stories that capture attention and spotlight your brand
Passionate Brand Storytellers
We reveal the passion behind your brand to craft authentic stories that resonate with diners.
A Recipe For Your Success
We center our strategy on your goals, partnering with you to tailor campaigns that drive results like full bookings, successful launches, and great reviews.
Award-Winning Campaigns & Proven Expertise
Our result speak for themselves. Smitten Pr was recently awarded Best PR Campaign (Regional) – Beauty and Wellness at the Marketing Interactive PR Awards 2024
Case Studies
Our experience ranges from global hospitality leaders to beloved wellness brands, allowing us to create narratives that deeply connect and leave a lasting impression.
What Our Clients Say
Our portfolio features top hospitality leaders, respected restaurant groups, and rising culinary brands. We proudly partner with clients focused on earning critical praise, connecting with food enthusiasts, and boosting reservations
We have been working with Smitten from the start and Marianne and her team are an absolute joy to work with. As an experienced journalist understand what the media needs, which is fantastic! Smitten PR has truly become an indispensable part of my team.
Xenia Wong
Founder of Sigi Skin
Marianne is a rare gem. Her former beauty editor background enables her to always make on-point editorial pitches –she understands what the media needs which is a a huge plus for her clients. Together with her capable team, they make things happen every single time. A true PR enabler, Smitten can always be counted upon to deliver. Always a joy working with them.
Serene Seow
Senior Editor at CNA Lifestyle
A good PR professional can make an enormous difference to both individuals and businesses. Marianne is not only highly qualified but very experienced, modern, and skillful in her delivery of PR solutions that met our brief and delivered results. She is a master of her profession, not to mention a fun and delightful person to work with.Her team has
been great in providing us support, insight and also they are quick in their responses! 5 stars
Charlene Ng
Founder of A Tapir’s Tale
We have nothing but praises for Smitten! Marianne is definitely the goto beauty expert in Singapore and we’re incredibly thankful to be working with her and the team since our brand launch in 2017. Smitten consistently delivers and is approachable, resourceful, and delightful, which really makes all the difference!
Ziling Toh
COO of RE:ERTH
Marianne and her team at Smitten are a delight to work with; she knows her client products inside and out and truly believes in them, and this shines through in her pitches and personal interactions. Given her experience as a beauty industry insider, I have complete trust in her savvy opinions!
Kate McFarlane
Senior Editor at Sassymama
Marianne is totally dedicated to her mission. She is always helpful and resourceful on how to effectively launch our campaigns. Marianne got us featured in many media publications, both print and digital, and even radio spots and an interview and photoshoot for a top Singapore lifestyle magazine. Thanks for your help and enthusiasm!
Manon Allano
Managing Director of Estheclinic
Marianne Wee runs a great team! Our annual fundraising event, Pasar Glamour, has been supported by Smitten PR for several years now. Working with them, alongside our own social media outreach efforts, we always get great coverage in the mainstream press and digital media platforms. They have impressive media relationships and we know we can always rely on them for our PR needs. Thanks, Marianne!
Janice Koh
Actress, former NMP and co-founder of Pasar Glamour
Ready to Elevate Your Brand? Let’s Talk
Big ideas start with a conversation. Drop us a message, and let’s create something extraordinary for your brand.