What Is Public Relations?
Public Relations is the practice of managing information and communication with various groups such as customers, media, and stakeholders to strategically build and maintain a positive relationship. It focuses on shaping public perception, enhancing brand reputation, and ensuring that every message reflects your organization’s values and goals.
At Smitten PR, our public relations services help brands foster trust, credibility, and engagement. From media relations and reputation management to digital PR and crisis communication, we ensure your story is told clearly, reaches the right audience, and strengthens your overall brand image. Whether you are announcing a new initiative, handling a sensitive issue, or building long-term visibility, our PR agency helps you stay seen, heard, and respected.
Why Your Brands Needs a Public Relations Agency
Public Relations is more than just managing your image. It is a strategic communication tool that shapes how people perceive your brand and ensures your story is heard clearly and positively. Here are some key reasons why working with a PR agency can make a real difference:
- Build credibility and trust – Consistent, transparent communication through trusted media outlets and influencers helps strengthen your brand reputation.
- Manage crises effectively – A well-prepared PR strategy helps protect your reputation during challenging times and ensures your brand responds confidently and appropriately.
- Save time and resources – Experienced PR professionals handle media relations, press releases, and strategic communication so you can focus on your business goals.
We don’t just manage your reputation —
We help your brand earn trust
With thoughtful strategy and trusted media connections, we help you build credibility and lasting relationships.
Email Us for CollaborationOur PR Services – Shaping How the World Sees Your Brand
At Smitten PR, we don’t just manage your communications. We develop a full PR strategy that builds credibility, strengthens reputation, and ensures your brand stands out in a competitive landscape.
Media Relations
We build strong connections with journalists and media outlets to share your story where it matters most. Through dedicated media outreach and media pitching, we help brands gain consistent press coverage.
Reputation Management
A good reputation takes time to build – and we help you protect it. We manage how your brand is perceived by the public and guide you in communicating clearly and consistently at every stage.
Crisis Communication
When challenges arise, our team helps you respond quickly and appropriately. We work to protect your image, maintain trust, and guide your messaging during difficult situations.
Event & Launch Support
From product launches to major announcements, we help you turn moments into stories worth sharing. Our team ensures your event gains the attention and coverage it deserves.
Why Choose Our Press Release Agency In Singapore?
At Smitten PR, we don’t just manage communication — we combine storytelling, media strategy, and digital outreach
to make your brand relevant and discoverable in today’s fast-moving landscape.
Experienced PR Professionals
With years of experience, our team has secured coverage in major publications across industries.
Tailored Client Approach
Every press release is crafted to reflect your brand voice and objectives
Strong Media Connections
We maintain trusted relationships with journalists and editors to help your story reach the right audience
Award-Winning PR That Creates Impact
Our result speak for themselves. Smitten Pr was recently awarded Best PR Campaign (Regional) – Beauty and Wellness at the Marketing Interactive PR Awards 2024
Case Studies
Our portfolio includes a blend of globally renowned and emerging beauty and wellness brands. We are proud to have partnered with:
Smitten Stories: What Our Clients Say
We have been working with Smitten from the start and Marianne and her team are an absolute joy to work with. As an experienced journalist understand what the media needs, which is fantastic! Smitten PR has truly become an indispensable part of my team.
Xenia Wong
Founder of Sigi Skin
Marianne is a rare gem. Her former beauty editor background enables her to always make on-point editorial pitches –she understands what the media needs which is a a huge plus for her clients. Together with her capable team, they make things happen every single time. A true PR enabler, Smitten can always be counted upon to deliver. Always a joy working with them.
Serene Seow
Senior Editor at CNA Lifestyle
A good PR professional can make an enormous difference to both individuals and businesses. Marianne is not only highly qualified but very experienced, modern, and skillful in her delivery of PR solutions that met our brief and delivered results. She is a master of her profession, not to mention a fun and delightful person to work with.Her team has
been great in providing us support, insight and also they are quick in their responses! 5 stars
Charlene Ng
Founder of A Tapir’s Tale
We have nothing but praises for Smitten! Marianne is definitely the goto beauty expert in Singapore and we’re incredibly thankful to be working with her and the team since our brand launch in 2017. Smitten consistently delivers and is approachable, resourceful, and delightful, which really makes all the difference!
Ziling Toh
COO of RE:ERTH
Marianne and her team at Smitten are a delight to work with; she knows her client products inside and out and truly believes in them, and this shines through in her pitches and personal interactions. Given her experience as a beauty industry insider, I have complete trust in her savvy opinions!
Kate McFarlane
Senior Editor at Sassymama
Marianne is totally dedicated to her mission. She is always helpful and resourceful on how to effectively launch our campaigns. Marianne got us featured in many media publications, both print and digital, and even radio spots and an interview and photoshoot for a top Singapore lifestyle magazine. Thanks for your help and enthusiasm!
Manon Allano
Managing Director of Estheclinic
Marianne Wee runs a great team! Our annual fundraising event, Pasar Glamour, has been supported by Smitten PR for several years now. Working with them, alongside our own social media outreach efforts, we always get great coverage in the mainstream press and digital media platforms. They have impressive media relationships and we know we can always rely on them for our PR needs. Thanks, Marianne!
Janice Koh
Actress, former NMP and co-founder of Pasar Glamour
Ready to Get Your Story in the Headlines?
Let us help your brand get noticed by the media. Contact us today to start building visibility, credibility, and trust with expert press release services.